The Economics of CDs
I sold several CDs to a second-hand music store a few days ago. Before heading downtown, I told a friend that I’d be willing to sell some albums for around $5 each. She said that I’d be “losing money” by doing this, since I probably bought each CD for around $15. This is faulty reasoning, as it does not take sunk costs into account.
In economics, sunk costs refer to expenditures that have been made in the past and are non-recoverable. Sunk costs are fixed in the sense that they cannot be changed once they are incurred. Since future actions do not affect sunk costs, one should not consider them when making decisions.
Regardless of whether I sold or kept the CDs, the cost of acquiring the music ($15) had already been incurred and could not be recovered. Thus, in the decision to sell or keep the CDs, the only relevant factors to consider were how much utility I get from keeping the album (the benefit of listening to music), versus the utility I get from selling them (the benefit of receiving cash). (Note that if I keep the CDs, my utility would only be vaguely and indirectly measured, as there’s no way to quantify the benefits of listening to music. If I sell the albums, my utility is easily measured, as it equals the amount of cash proceeds I get).
I ended up selling a few of the albums for an average of $4 each. I didn’t “lose” $11 per album, since the $15 paid to acquire each CD was not recoverable regardless of my decision (and was thus ignored for the purposes of decision-making). Furthermore, I think I’ll get more utility by having $4 cash than by owning each CD. (They were bad albums). Therefore, by ignoring sunk costs, I was able to maximize my utility, or, in simpler terms, make the best decision possible given the circumstances.
Labels: Accounting